Woman

Interview with Anastasia Shukhnina: PR in the Fashion Industry

How to Create a Fashion Project and Choose a Successful PR Company for It? L'Officiel's editorial team had a conversation with Anastasia Shukhnina, an expert in the fashion industry and the founder of the marketing agency Fashion Buro. (www.fashionburo.org )
Jacket: Yves Saint Laurent, Jeans: Céline, Shoes: Magda Butrym, Jewelry: Tiffany & Co
Jacket: Yves Saint Laurent, Jeans: Céline, Shoes: Magda Butrym, Jewelry: Tiffany & Co

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Beauty

Opaliris is Upgrading the Virtual Try-On Experience for Makeup

With its cutting-edge virtual try-on (VTO) makeup solution, Opaliris is creating waves in the constantly changing field of beauty technology. With Alix Lu serving as a model and Zhao Jian, an experienced entrepreneur with two multimillion-dollar exits under his belt, as a co-founder, Opaliris is poised to improve the way online shoppers engage with beauty items.