Beauty

Beauty Trends from Trendy Brands: Tips & Must-Have Products

Today’s beauty industry is not only about looking good, it’s about feeling good, too. In an era where routines are increasingly intentional, and products are expected to deliver real, lasting results, the evolution of beauty has taken many forms. Yet, no matter the path—science-led skincare, holistic rituals, or minimalist makeup all roads lead to the same destination: a naturally healthy, glowing appearance. This season, we explore four standout trends and the brands defining them, from skin oxygenation to facial fitness, radiant serums, and the timeless power of a bold lip. 

Beauty

bottle cosmetics perfume

Beauty

Clean Skincare Luxury with a Conscience: Alternative Therapies Enters the U.S. Market

When Amalia Pavlidou founded Alternative Therapies, she planned to establish more than just a skincare brand—she aimed to create a movement. “I wanted to redefine luxury,” Amalia Pavlidou says, “as something that feels indulgent and rooted in care, sustainability, and responsibility.”

herbal herbs plant flower bottle cosmetics perfume

Beauty

Skin Centrick Launches Innovative Skincare Line for Retail Partnerships

Skin Centrick is making waves in the beauty industry with its innovative range of skincare products that emphasize natural ingredients and sustainable practices. The brand is committed to offering effective and safe solutions that cater to various skin types and concerns, appealing to a diverse consumer base.