While being stuck in lockdown the past few years, we noticed two distinct approaches to alcohol use. Some spent this time working on themselves, constructing a healthier lifestyle that consisted of replacing alcohol with homemade banana bread, yoga and overflowing self bragging on social media. However, the majority of us took a slightly different approach and collectively decided to extend the socially accepted happy hour to all hours of the day. Why not, right? Ancient Romans drank wine for breakfast, and they seemed pleased enough. Well, given that they also believed wine to be the cure for depression and vertigo, maybe this wasn’t exactly the most brilliant move from our part. This was quickly noted as many of us came out the other end in desperate need of booze cleanse and a new outlook on our drinking habits. The beverage industry wasted no time catering to this new demand, and just like that, the trend was set.