The Maison took the decision to show the Haute Couture collection on July 15th, grasping the opportunity of the delay in production due to these unprecedented times, to create something challenging and unique.
"My next Couture collection will go under the name of Valentino Des Ateliers and the overall approach to this project has a lot to do with the name itself. I have challenged myself in orchestrating a symphony of different souls, minds and creative inputs. All of these energies drove my vision to Venice. This city genuinely and spontaneously generates vibrations on art, theatre, music, architecture, cinema, and everything that has to do with creativity. That is why it has been a natural decision to go for this idea. I am a designer, a fashion creator and I need to envision my creations in specific frames. Venice is the frame of Valentino Des Ateliers collection” - Pierpaolo Piccioli.
The show will livestream on the Federation de la Haute Couture et de la Mode platform and on digital channels. A selected number of guests will be invited, with the respect to the current situation, following all necessary safety measures.