Is PSG more than a Football Club?

Ambassadors of the brand, icon players, and internationally renowned: Neymar, Moise Kean, and Kylian Mbappé also influence the fashion industry. Luxury fashion brands and small independent fashion businesses are inspired by football clubs for several years, making PSG the world’s most fashionable football club. Thanks to luxurious collabs and famous sponsors, Paris-Saint Germain is now in all fashion collections. But how did PSG become a famous fashion brand?
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Jewelery & Watches

Diamonds Beyond Boundaries: Interview with Zulu Ghevriya

Zulu Ghevriya co-founded Smiling Rocks with a mission that goes beyond merely offering lab-grown diamond jewelry. The brand is dedicated to providing socially responsible jewelry with a larger purpose. At the heart of this diamond and jewelry brand is the commitment to delivering luxury diamond jewelry through sustainable and environmentally conscious practices. Smiling Rocks achieves this by crafting lab-grown diamond jewelry designed to stand the test of time. Explore the impact that sustainable, lab-grown diamond jewelry can have on the world, all while preserving the luxury and delight associated with precious jewelry. In this interview, Zulu Ghevriya shares insights into his journey of establishing a brand in the jewelry industry and much more.