Fashion

Fashionable 70s in modern collections

Freedom in everything: thoughts, clothes, and behavior. The 70s were the decade that turned the fashion world upside down.
Reading time 4 minutes

Freedom in everything: thoughts, clothes, and behavior. The 70s were the decade that turned the fashion world upside down.

Using the example of modern collections, I want to tell you a story about how everything in fashion is cyclical and constantly returns to its origins — different styles and eras are always a solid source of inspiration for the designers.

Hippie style

The “hippie” movement originated in the 60s, but it was in the 70s that its popularity peaked. Famous designers of that time quickly picked up the fashion for “hippies” and started creating something totally new and original — jeans and folklore elements in clothing came into fashion. Those were worn by everyone — young and old, women and men. They have become a symbol of freedom.

1616162489782375 fashion seventies 12 lofficiel monaco1616162489925209 fashion seventies 5 lofficiel monaco
PATOU FW 2021, ALESSANDRA RICH FW 2021
1616162542893638 fashion seventies 15 lofficiel monaco1616162542920280 fashion seventies 1 lofficiel monaco
ETRO FW 2021, CHLOE FW 2021
1616162566248956 fashion seventies 2 lofficiel monaco
CHLOE FW 2021

Eclectic style

My favorite style of the 70s is the “eclectic” one as I always make such experiments with my wardrobe, I combine items of different style and spirit into one image.

1616162650379291 fashion seventies 17 lofficiel monaco1616162650428490 fashion seventies 11 lofficiel monaco
PATOU FW 2021, ALESSANDRA RICH FW 2021

In 1973, the Vietnam War ended, but there was an oil crisis that caused the dollar to fall. It was at that time that the “eclectic” style was born, when young people began to mix different clothes with each other, bringing together all of the styles — this was a kind of protest against the system.

1616162700710203 fashion seventies 21 lofficiel monaco1616162700656073 fashion seventies 20 lofficiel monaco
ALESSANDRA RICH FW 2021, FW 2021

Unisex

The unisex style gradually developed throughout the 1970s. The most popular items offered to men and women were trousers, jeans, and overalls.

The designers constantly released new collections that were printed in fashion magazines where often featured under the “for her and for him” label, one could find shirts, stylish knit jumpers, and shoes with or without heels.

1616162902365668 fashion seventies 33 lofficiel monaco1616162902454226 fashion seventies 34 lofficiel monaco
HERMES FW 2021
1616162930822478 fashion seventies 3 lofficiel monaco1616162930885211 fashion seventies 16 lofficiel monaco
ANN DEMEULEMEESTER FW 2021, MISSONI FW 2021

Jeans

In 1971, renowned jeans maker Levi Strauss won his first prize. That year, the world saw the blue jeans, which are popular to this day. In the 70s they have rocked the world — everyone wanted to have a pair.

1616162982392785 fashion seventies 8 lofficiel monaco1616162982368254 fashion seventies 32 lofficiel monaco
ROKH FW 2021, HERMES FW 2021

Famous and popular actresses of that time began to wear similar attributes of clothing, which differed in color and in having scuffs or decor. It was the movie stars who popularized all kinds of denim!

1616163031411510 fashion seventies 18 lofficiel monaco1616163031414133 fashion seventies 13 lofficiel monaco
ALESSANDRA RICH FW 2021, CHANEL FW 2021

Glam rock

This style implied the use of artsy clothing, which was often complemented by high heeled boots. Mostly those were men who adhered to the style of “glam rock” in the 70s. They wore black turtlenecks and snakeskin jackets, which were considered very rare and expensive. As well as men, women showed truly brilliant looks.

1616163086374863 fashion seventies 24 lofficiel monaco1616163086462167 fashion seventies 25 lofficiel monaco
GIVENCHY FW 2012
1616163189493764 fashion seventies 35 lofficiel monaco1616163189589934 fashion seventies 23 lofficiel monaco
RICK OWENS FW 2021, BALENCIAGA FW 2021

Punk

In 1976, the lead singer of the Sex Pistols, Malcolm McLaren, introduced the punk style to fashion. For his performances, he dressed in rough and torn clothes, which were fastened together with pins. Later, his clothing style began to be copied by young people, who quickly adopted the way of creating such items.

1616163252118888 fashion seventies 25 lofficiel monaco1616163251999192 fashion seventies 37 lofficiel monaco
GIVENCHY FW 2021, RICK OWENS FW 2021

They used practically anything, then altered and complemented it with various decor. Skirts, jackets, trousers were decorated with chains, hooks, metal elements, and other extraordinary attributes. Punks wore weird and unusual hairstyles, flamboyant makeup, high platform or heeled shoes.

1616163303357215 fashion seventies 36 lofficiel monaco1616163303426594 fashion seventies 7 lofficiel monaco
RICK OWENS FW 2021, BALENCIAGA FW 2021

DISCO

The 70s became the “disco era”, when incompatible colors and items were combined into bright looks. It could be a mixture of multi-colored details or the use of leather, natural or synthetic, for a whole-body woman’s costume. Usually, such an outfit was complemented by a silver belt, and very bright and catchy makeup.

1616163367598195 fashion seventies 26 lofficiel monaco1616163367687241 fashion seventies 28 lofficiel monaco
VERSACE FW 2021, GIVENCHY FW 2012

High silver boots, pink knee-highs, shiny shorts and jeans, a bunch of lurex, short dresses, long dresses with revealing cuts, short tops, and lycra bodysuits were in vogue.

1616163419195929 fashion seventies 27 lofficiel monaco1616163419302967 fashion seventies 29 lofficiel monaco
GIAMBATTISTA VALLI FW 2021

The main feature of the disco style was the combination of irreconcilable.

1616163454069445 fashion seventies 6 lofficiel monaco1616163454201882 fashion seventies 14 lofficiel monaco
ALESSANDRA RICH FW 2021, DOLCE GABBANA FW 2021

Accessories and shoes of the 70s

Large plastic earrings, ceramic bracelets, multi-layered pearl necklaces, jewelry, colored beads, rhinestone necklaces, as well as gold earrings and thin bracelets.

1616163517175256 fashion seventies 10 lofficiel monaco1616163517348057 fashion seventies 31 lofficiel monaco
VERSACE FW 2021, SCHIAPARELLI FW 2021

As for footwear, women and men wore shoes with comfortable square heels. Platform shoes were also in fashion — women were offered a variety of high heels, sandals and boots.

1616163554283428 fashion seventies 4 lofficiel monaco1616163554409987 fashion seventies 22 lofficiel monaco
SCHIAPARELLI FW 2021, VERSACE FW 2021

Fashion collage: Lesya Pakharyna

Author:
Valentina Grishchenko

Tags

70s

related posts

Recommended posts for you