Freedom in everything: thoughts, clothes, and behavior. The 70s were the decade that turned the fashion world upside down.
Using the example of modern collections, I want to tell you a story about how everything in fashion is cyclical and constantly returns to its origins — different styles and eras are always a solid source of inspiration for the designers.
The “hippie” movement originated in the 60s, but it was in the 70s that its popularity peaked. Famous designers of that time quickly picked up the fashion for “hippies” and started creating something totally new and original — jeans and folklore elements in clothing came into fashion. Those were worn by everyone — young and old, women and men. They have become a symbol of freedom.
My favorite style of the 70s is the “eclectic” one as I always make such experiments with my wardrobe, I combine items of different style and spirit into one image.
In 1973, the Vietnam War ended, but there was an oil crisis that caused the dollar to fall. It was at that time that the “eclectic” style was born, when young people began to mix different clothes with each other, bringing together all of the styles — this was a kind of protest against the system.
The unisex style gradually developed throughout the 1970s. The most popular items offered to men and women were trousers, jeans, and overalls.
The designers constantly released new collections that were printed in fashion magazines where often featured under the “for her and for him” label, one could find shirts, stylish knit jumpers, and shoes with or without heels.
In 1971, renowned jeans maker Levi Strauss won his first prize. That year, the world saw the blue jeans, which are popular to this day. In the 70s they have rocked the world — everyone wanted to have a pair.
Famous and popular actresses of that time began to wear similar attributes of clothing, which differed in color and in having scuffs or decor. It was the movie stars who popularized all kinds of denim!
This style implied the use of artsy clothing, which was often complemented by high heeled boots. Mostly those were men who adhered to the style of “glam rock” in the 70s. They wore black turtlenecks and snakeskin jackets, which were considered very rare and expensive. As well as men, women showed truly brilliant looks.
In 1976, the lead singer of the Sex Pistols, Malcolm McLaren, introduced the punk style to fashion. For his performances, he dressed in rough and torn clothes, which were fastened together with pins. Later, his clothing style began to be copied by young people, who quickly adopted the way of creating such items.
They used practically anything, then altered and complemented it with various decor. Skirts, jackets, trousers were decorated with chains, hooks, metal elements, and other extraordinary attributes. Punks wore weird and unusual hairstyles, flamboyant makeup, high platform or heeled shoes.
The 70s became the “disco era”, when incompatible colors and items were combined into bright looks. It could be a mixture of multi-colored details or the use of leather, natural or synthetic, for a whole-body woman’s costume. Usually, such an outfit was complemented by a silver belt, and very bright and catchy makeup.
High silver boots, pink knee-highs, shiny shorts and jeans, a bunch of lurex, short dresses, long dresses with revealing cuts, short tops, and lycra bodysuits were in vogue.
The main feature of the disco style was the combination of irreconcilable.
Accessories and shoes of the 70s
Large plastic earrings, ceramic bracelets, multi-layered pearl necklaces, jewelry, colored beads, rhinestone necklaces, as well as gold earrings and thin bracelets.
As for footwear, women and men wore shoes with comfortable square heels. Platform shoes were also in fashion — women were offered a variety of high heels, sandals and boots.
Fashion collage: Lesya Pakharyna