The creative director for Chanel Virginie Viard wanted to convey the spirit of lightness, carelessness and an out of town family weekend with her new collection. Everyone is set to have fun and enjoy life.
The venue for the show was the Grand Palais des Champs-Élysées, which is located on the right bank of the Seine in Paris. Karl Lagerfeld was the first one to hold a fashion show here in 2005. Since then, the fashion house shows up under its arches regularly. However, since the end of 2020, the Grand Palais has been closed for repairs for 3-4 years.
Before the fashion show, Chanel published the snapshots of their ambassadors and friends of the House — Penélope Cruz, Izïa Higelin, Marion Cotillard, Lily-Rose Depp, Vanessa Paradis, Joana Preiss, Alma Jodorowsky.
They posed for family black and white portraits together with the cast models in the Chanel Haute Сouture salons on the legendary rue Cambon 31 in Paris, refreshed by Jacques Grange.
In addition, a series of released teasers fueled interest to the new collection, hinting at the upcoming magic.
The joyus long-awaited event demanded bright colors. The fashion show was opened by the lace ensemble with embroidered flowers on the cuffs in the color of the floor-length skirt.
Inspired by men's tailoring, tweed suits with trousers and vests were complemented by a confident gait and floral crowns over perfectly styled hair. Cropped blazers embroidered with sequins — by the relaxed fit trousers.
The famous House quilted motif Matelassé has been reproduced by the beading and rhinestone embroidery on an elegant black dress.
Dresses with airy flounces conveyed the lightness of mood, voluminous skirts made of aqua silk tulle with embroidered vests — the solemnity of the moment.
After completing their magnificent procession on the floor covered with flowers under the arches also decorated with them, the models took their place in the hall at this celebration of life next to the brand ambassadors and friends who were invited to the Chanel Haute Сouture show.
The finale was marked by the spectacular appearance of the bride riding a white horse. Her incredible ecru wedding dress in satin crepe was embroidered with rhinestone and pearl butterflies by the famous couture atelier Lesage.
The fashion show film at the Grand Palais and the shooting at the Haute couture salons at 31 rue Cambon were captured by the Dutch director, photographer and graphic designer Anton Corbijn.