Business & Tech

When Fashion Luxury Meets Innovation

The fashion industry never stops surprising us; luxury brands are more creative than ever. We already heard of the Balenciaga Lego heels, the platform crocs, the paper money clip Prada or the men bra made by Ludovic de Saint Sernin with Swarovski diamonds… But are you ready for what is coming? These top luxury brands include extra into ordinary by combining the unexpected to the daily routine. Let’s have a closer look at these unusual and yet innovative clothing pieces.
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1. Virtual Fashion, Cybersneakers designed by RTFKT Studios

You may just discover the name RTFKT, but it is the new futuristic and innovative e-commerce brand you are about to hear a lot in the coming years. Three friends gathered at the beginning of the covid-19 crisis to create manufactured sneakers through augmented reality and digital artefacts, making them the world’s first AR sneakerhead brand.

These unusual, unreal and unique sneakers with various eclectic designs, video games, memes and videos fulfil the shoes and create a fictional atmosphere in which sneakers are connected.

Credit: Instagram @rtfktstudios

Blockchain is the primary tool they used to combine virtual and real elements of our world.

They even Photoshopped Elon Musk, CEO of Tesla and SpaceX, wearing Cybertruck shoes at the Met Gala 2018, to make their creations more visible, thus creating humoristic reactions on social media platforms.

The result makes the new hyper craft luxury fashion brand inspirational and famous… We just have to wait patiently for the limited editions to be available.

2. Octo Roma Carillon Tourbillon, Bvlgari

The new Haute Horlogerie luxury watch signed by Bvlgari is intelligent and complex. The attractive and seducing Bvlgari Octo Roma Carillon Tourbillon appears as the flagship piece at the LVMH Watch Week 2021. Offered in limited editions, the unique functional and innovative aesthetic accessory is the new masterpiece of sound. Featuring a three-hammer chime combined with a tourbillon regulator, the watch is “designed to raise the level of sensorial expression through sound”.

Credit: Instagram @bulgari


The clear and powerful sound quality has been taken care with precision to maximize its propagation through the construction of Caliber BVL428. Its high-tech design is convoking the sense of hearing. Thanks to its sophisticated music, it became charming compared to the watch pointer's regular sound we used to hear.

Techniques and precision are at the service of the conception of the Swiss and Italian watch… Bvlgari is what is missing to your wrist.

3. After Saint Laurent, Google and Samsonite are launching the first connected backpack

We already heard of Levi’s connected jacket thanks to Google’s Jacquard chip. Still, it is the first time Google is connecting a textile accessory. Your mobile phone connected via Bluetooth is controlled. It can be monitored by you once you touch your bag's interactive strap.

You can let your bag on the most lost area of the playground, forget it in a taxi or the underground; it will never be lost as it can be tracked by your phone.

Credit: Instagram @mysamsonite


The project was concluded between Google and Saint Laurent in 2019 , but it is with the Samsonite brand that the high-quality connected bags project will be held this year.
A simple touch can enable you to command your smartphone, take a selfie, call someone or listen to your playlists.

The tiny chip is making the brand innovative. The backpack's intelligent connected textile is creating a unique experience for those who use it.

A simple gesture can keep you updated and connected at the same time, without having to look down to check your phone. Who's in?

4. The most expensive face mask of the world, Yvel

A few years ago, we would not have considered face masks as being a fashion accessory and even less a luxury "clothes", but today and more than ever, we have to integrate face masks to our daily lives.

Yvel, the luxury jewellery brand, sells the most valuable covid-19 protective face mask of the world, to an amount of $1.5 million. Made of gold and diamonds, the Israeli mask is challenging the health and fashion world.


Credit: Instagram @yvel_jewelry


The 100% functional mask is made of "250 grams of 18k gold and is set with 3,608 natural black diamonds with a total weight of 210 carats." Between a collection piece and an artwork, the unique, high-quality luxury mask has been sold to a Chinese businessman. The professional and talented team spend more than 12 hours per day for five months to create and design this magnificent mask. What about we stick to the surgical mask?


These top 4 innovative, smart, connected, and intelligent new luxury clothes and accessories are about to revolutionize and reshape the fashion industry. Stay updated to be part of these recent trends.

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