Business & Tech

Product Placement in a Digital Era: How TV Shows are Entering the Scene

Since the beginning of lockdown, Netflix acquired 16 million new sign-ups with an average weekly usage rising a whopping 72%. This presented itself as premium real estate for fashion brands and costume designers, venturing into a new platform for exposure, product placement, and marketing opportunities. Here are some shows that showcased collection pieces, making it on viewers' radars and spotlighting designers: a new shift for the fashion world.
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