Business & Tech

HighLine Classics Capitalizes on the Renewed Interest in the Classic Ford Bronco in 2021

The Ford Bronco is one of the most iconic SUVs globally, not only because of its classic styling and removable top, but because of the it’s ability to perform well off-road, yet still drive well on the street for a weekend cruise with the family. . Despite its success and many different variations, the Ford Bronco was discontinued in 1996, 30 years after it was first launched.
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The main reason for its discontinuation was that sales were going down, so Ford stopped making Broncos and turned their focus toward their newest SUV’s, the Ford Explorer and Ford Expedition. However, throughout the years, the love for the Bronco has never dwindled, with many classic vehicle enthusiasts going to great lengths to add the model to their collections.

In fact, the love surrounding the Ford Bronco has grown exceptionally since the company announced the re-release of the 2021 model. Though many Ford fans are excited for the new SUV to drop, even more people have been aiming to get their hands on a classic Bronco. So, the question is, where exactly do they go for one?

That’s where HighLine Classics comes in. Founded in 2015 by Josh Dougherty, the company works on, builds, and sells all kinds of classic cars, though their focus is on 1966 to 1977 Ford Broncos. “We specialize in classic styling with modern technology and reliability,” Josh explains.

For example, HighLine Classics builds Coyote Broncos, where a brand new fuel-injected Ford Racing Coyote Mustang engine is paired with an overdrive automatic transmission and put into a classic Bronco. The visible parts of the vehicle are preserved and provide the well-loved look of the Bronco, but the new mechanical upgrades give over 435HP and leave drivers forgetting they’re in a 50-year-old truck.

With that option available, it’s hard to see why exactly someone would opt for the 2021 Bronco. HighLine Classics has essentially created the same thing, just with the original appearance of the SUV.

Josh has cemented his company as one of the top five Bronco shops in the world, with their selling prices being some of the best. Take their Coyote Bronco, for example; most shops would price it between $205,000 and $350,000, while HighLine Classics is able to offer builds starting as low as $149,000. This is made possible thanks to their processes and keeping overhead low.

With the release of the new 2021 Bronco quickly approaching, it’s clear to see why so many classic vehicle enthusiasts are setting their sights on the older models, and even more clear why so many of them are going to HighLine Classics for the hookup. Luckily for those who may not be Bronco fans, the company has plenty of other vintage cars available for any type of collector, all of which can be found on their Instagram.

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