All that she wants: Gucci's Jackie 1961 bag

After having examined the archives of the fashion house, Alessandro Michele presented a new version of the famous Gucci Jackie 61 bag at the Fall Winter 2020/21 fashion show. The return of the legend was hard to miss — it accompanied most of the runway and advertising campaigns looks.
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Gucci's Jackie 1961 bag

The hobo bag was first released by Gucci in the 50s. “The Fifties Constance” was the name of the first version of this crescent bag before it met the style icon and the US first lady Jacqueline Kennedy Onassis in the 60s. After she put her eye on it, the bag was irreversibly made an object of desire of many jetsetters and was turned into a cult accessory named after Jacqueline.

There were many attempts to rethink and breathe new life into The Jackie 61: Tom Ford in 1991 and Frida Giannini in 2009 had also gone back to the roots and redesigned the famous model.

Alessandro Michele's version of the iconic bag has been acknowledged as the 2020 bestseller. Celebrities’ and fashion bloggers’ Instagram profiles regularly entice us with the elegant accessory that will never go out of style.

The contemporary interpretation of one of Gucci's most famous handbags is well-known by the clean lines and minimalistic shapes as well as a golden piston closure as a bright accent.

The brand-new unisex The Jackie 61 is available in several colors, sizes, and materials. It also comes with an additional lengthened strap, which makes it even more comfortable and multi-purpose. Over the shoulder or crossbody — the ball’s in your court!



Photos: Gucci

Collage: Lesya Pakharyna



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