Jelli.studio’s Co-founder on AI’s Role In Fashion

As a veteran of the fashion industry for over a decade, CEO and co-founder of Jellibeans, Joanne Chow, has sat in the front seat – with a clear of the challenges faced by even the most established brands and talented designers. With technology Jellibeans, particularly thanks to generative AI, is adding an accessible data layer into what’s normally a creative fashion design process driven by intuition – unless you’re an LVMH brand with access to pricey trend forecasting services like WGSN.

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