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Portia Antonia Alexis Analyses How Luxury Brands Promote Brand Longevity
Fashion is a subject that people tend to approach topically. There are many insightful aspects to the industry that people miss. One aspect is the psychological. Some fashion brands have been in business for decades, while others last under 5 years. Why is that? Could there be an underlining detail; a key to unlocking the mystery of fashion brand life? Portia Antonia Alexis, a consultant within the luxury consumer goods space has worked for McKinsey and Company consulting for brands such as LVMH and L’oreal believes the key is neuroscience. Based on extensive research and work in brand marketing, she offers key proven methodologies as to why certain brands are such a staple in the industry. In reference to De Beers, L’officiel will reveal how they continue to be iconic in the fashion industry by utilizing neuroscience. With the help of Portia Antonia Alexis details of why customers want, and will continue to buy De Beers luxury goods will unfold.
